The famous Diddly Squat Farm set the stage for Cereals 2026 this year — and what a fantastic event it turned out to be. Months of planning went into making sure everything ran smoothly, from organising our show materials to preparing all the essential health and safety documentation. We also spent time selecting which of our flexible and sustainable packaging products to showcase, and designing a stand layout that truly reflected the our brand.

Day one

It was a real success, with plenty of familiar faces stopping by and a strong wave of new business enquiries. The weather held up too — just a few light showers, but mostly sunshine throughout day one. Engagement on the stand was fantastic, and meeting members of the Clarkson’s Farm cast was a definite highlight for our team, who were more than a little star‑struck. A lot of our customers popped for a chat and a cheeky beer too.

Day two

Day two was absolutely pouring with rain– so you can imagine the type of day we had. Extremely busy in the farmers Dog and the farmers weekly tent, but the stand was quiet. Lots of people walking the muddy walkways in their wellies but not really wanting to stop for long to discuss products or catch up. The rain was relentless it poured for the best part of the day and stopping around 3pm.

We did visit the farmers weekly to watch The Hawkstone Choir which was super busy so couldn’t quite see them but could hear them which a highlight listening to them live.

A great addition to this year’s Cereals Event was the Farmer’s Dog pub — a brilliant space for everyone to gather, socialise, and enjoy a well‑earned beer or cider. It brought an extra layer of energy to the show, making the whole event feel even more lively and connected. It was also fantastic to see so many younger farmers getting involved; exactly the kind of new blood future events like this need.

Another fantastic addition to this year’s Cereals Event was the opportunity to visit the livestock area. From the impressive Highland cows to the easy‑care sheep, along with the chilled out goats and young calves, it offered a brilliant glimpse into the diversity of British farming. It added real depth to the show and created a stronger connection between visitors and the agricultural community.

Our time at Cereals 2026 at the iconic Diddly Squat Farm was a brilliant mix of hard work, great conversations, and genuine connection. Across two busy days we met customers old and new, showcased our sustainable flexible bulk packaging, Carbon Neutral Credibility and kept the stand buzzing despite the classic British weather. From product demos to plenty of laughs and refreshments, it reminded us why we love this industry: real people, real conversations, and real opportunities to grow. We left feeling proud, energised, and excited for what’s next.